Teach marketing through decisions, not slides.
Novela builds decision-based digital marketing simulations that turn theory into experience.
Students allocate budgets, run campaigns, and learn from consequences - preparing them for the real world.
An AI strategy assistant supports analysis and reflection, while students remain responsible for every choice.
Real-world data
AI-powered feedback
Class Leaderboards
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Our Simulation Library
Each simulation places students in a specific marketing decision environment, where trade-offs and uncertainty are unavoidable. From organic social to complex B2B sales cycles, our simulations challenge students to master the trade-offs that define real-world marketing.
Our Partners Say
"I was thrilled when I discovered Novela's simulations! They are perfect for my Digital Marketing course, bringing theory to life with real data, authentic interfaces, and AI-powered feedback."
David Rogers
Columbia Business School
