Teach AI Marketing with Novela Simulations
Replace outdated textbooks with modern marketing simulations that teach real digital marketing skills. Novela's platform offers hands-on experience and real-time feedback.
Powered by our AI Teaching Assistant, Ela.
Students retain 65% more key concepts after using Novela.
Digital marketing simulations available today:
Google Ads, Meta Ads, AI Marketing simulation.
Find out why our students play 12x more than required:
Real-world scenarios
AI-powered feedback
Climb the Leaderboard
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Our Partners Say
"I was thrilled when I discovered Novela's simulations! They are perfect for my Digital Marketing course, bringing theory to life with real data, authentic interfaces, and AI-powered feedback."
David Rogers
Columbia Business School
Why Professors Choose Novela
Real‑World Digital Marketing Simulations
Navigate authentic digital marketing interfaces complete with a dynamic auction engine and real-world data. We cover Google Ads, Meta Ads, LinkedIn Ads, and Display Advertising.
Run campaigns with live data—no ad spend required.
Less prep, more impact.
Our data shows instructors cut grading time by 60%, while students replay challenges 12× more than the requirement.
Our AI digital marketing tutor, Ela, uses advanced algorithms to provide real-time, context-sensitive advice and feedback, ensuring that you not only understand the 'how' but also the 'why' behind each decision.
Gamified Leaderboards, Serious Outcomes
Novela is a playful place for fearless experimentation and deeper learning. The Novela leaderboard encourages some healthy competition, too!
37 replays on average, as students compete for top ROAS and ROI scores in scenarios taken from real brands.
Student evaluation scores? 4.98 / 5.