Marketing Simulations for the AI Era
Marketing without AI is now a historical reenactment. Your students need the current version.
All five Novela simulations include Ela, an in-simulation AI agent. She researches alongside students, generates content to their brief, and challenges their thinking. The strategy is theirs. Every decision is theirs.
Novela simulations are used at more than fifty institutions, including Columbia, Kellogg, INSEAD, and Oxford.
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Activate Your Syllabus in Seconds. 5 Simulations, Zero Prep.
Each marketing simulation places students in a specific decision environment, where trade-offs and uncertainty are unavoidable. From organic social to complex B2B sales cycles, our simulations challenge students to master the trade-offs that define real-world AI marketing.
NEW! AI Search (Ecommerce)
AI Search (SEO, GEO, SEM, GEM)
Students take over search marketing for an eyewear brand: strong in Google, nearly absent from AI Search. They interview customers, define a marketing position, and work with AI agents to develop content.
Key decision tensions
• Google rankings vs. AI answer visibility
• Building authority vs. buying presence
• Chasing clicks vs. recommendations
Luxury Fashion
Paid Search (Google Ads)
Students allocate budgets, manage bids, and balance efficiency with growth — learning how optimisation decisions create second-order effects. Based on Burberry.
Key decision tensions
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Reach vs. efficiency
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Brand demand vs. harvesting existing intent
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Short-term ROAS vs. revenue growth
Cosmetics
Paid Social (Meta Ads - Instagram and Facebook)
Students design audience and creative strategies across the funnel, confronting trade-offs between reach, relevance, and conversion. Based on Glossier.
Key decision tensions
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Scale vs. relevance
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Creative performance vs. audience fatigue
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Funnel balance vs. last-click optimisation
Cosmetics
Organic Social Media & Content Marketing
Students test content strategies across platforms (including TikTok, Snapchat, X), learning how iteration, consistency, and platform dynamics shape outcomes.
Key decision tensions
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Consistency vs. experimentation
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Platform mechanics vs. creative intuition
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Short-term engagement vs growth
SaaS
B2B Marketing with AI
Students market a B2B product to buying committees, using AI support while remaining accountable for strategy, budget, and results.
Key decision tensions
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Lead volume vs. lead quality
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AI recommendations vs. strategic judgement
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Early performance signals vs. long-term effectiveness
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Our Partners Say
"The Novela AI for Marketing simulation is a highly effective way for marketers (and aspiring marketers) to experience building an end-to-end fully AI-powered marketing campaign, in a very realistic "hands on the steering wheel" manner."
Jim Lecinski
Clinical Professor of Marketing
Kellogg School of Management
Bhumika Arora, Imperial
"If you ever have the chance to take part in a Novela Marketing Simulation, I highly recommend it! The hands-on practice it provides is invaluable for anyone interested in digital marketing."
Our Learners Say
Abigail, Columbia Business School
"This is exactly what I needed and didn't realize. It is so much easier to learn by practice and this is a safe way to do that. Loved it."
Matt Wyatt, Samford University
"Overall, Novela is the best simulation for students who want to learn marketing skills that are applicable in today's businesses."