Teach the strategic judgment that AI can't replace.
Novela's marketing simulations cover everything from B2B marketing to social media strategy.
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All five simulations include Ela, an in-game AI copilot that proposes strategies, generates content, and challenges assumptions - forcing students to interrogate AI insights and make the final, high-stakes decisions.​
Equip your students to lead AI, not follow it.
Trusted By Leading Global Institutions for Undergrad, MSc, MBA, and Exec Ed Courses
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Our Partners Say
"The Novela AI for Marketing simulation is a highly effective way for marketers (and aspiring marketers) to experience building an end-to-end fully AI-powered marketing campaign, in a very realistic "hands on the steering wheel" manner."
Jim Lecinski
Clinical Professor of Marketing
Kellogg School of Management
Activate Your Syllabus in Seconds. 4 Simulations, Zero Prep.​
Each marketing simulation places students in a specific decision environment, where trade-offs and uncertainty are unavoidable. From organic social to complex B2B sales cycles, our simulations challenge students to master the trade-offs that define real-world AI marketing.
Bhumika Arora, Imperial
"If you ever have the chance to take part in a Novela Marketing Simulation, I highly recommend it! The hands-on practice it provides is invaluable for anyone interested in digital marketing."
Our Learners Say
Abigail, Columbia Business School
"This is exactly what I needed and didn't realize. It is so much easier to learn by practice and this is a safe way to do that. Loved it."
Matt Wyatt, Samford University
"Overall, Novela is the best simulation for students who want to learn marketing skills that are applicable in today's businesses."