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Introducing Novela's New AI Marketing Simulation: Master AI Marketing Skills

We're thrilled to announce the launch of Novela's newest digital marketing simulation: AI Marketing Strategy. This cutting-edge learning experience places students at the intersection of artificial intelligence and marketing, providing hands-on experience with the tools and techniques shaping the industry's future.


AI is Transforming Marketing – Is Your Curriculum Ready?

According to recent research, 76% of marketers are already using AI tools, but 65% feel they lack proper training. Our new simulation addresses this critical skills gap by providing an immersive, risk-free environment where learners can experiment with AI marketing applications and build practical skills that employers increasingly demand.


What Makes This Simulation Special


Unlike theoretical courses that simply discuss AI concepts, our simulation puts learners in the driver's seat. Students will:


1. Make AI-Powered Marketing Decisions

Work directly with an AI copilot (Ela) who provides real-time, context-sensitive feedback and suggestions throughout the marketing campaign process. Learn to collaborate effectively with AI to enhance human decision-making.


2. Master AI-Assisted Creative Development

Generate and refine marketing assets using AI tools, learning the art of prompt engineering and how to effectively evaluate AI-generated content. Discover how to combine human creative judgment with AI capabilities.


3. Apply AI for Audience Analysis

Use AI to analyze customer data, identify patterns, and develop more precise targeting strategies. Experience how AI can uncover insights that would be difficult to identify manually.


4. Optimize Multi-Channel Campaigns Using AI

Make data-driven decisions about budget allocation across channels with AI-enhanced performance predictions. Learn when to trust AI recommendations and when human judgment should prevail.



Learning Outcomes


By completing this simulation, students will:


  • Understand AI's role in modern marketing: Learn how artificial intelligence is reshaping campaign planning, creative development, and performance analysis

  • Develop practical AI collaboration skills: Master the art of working alongside AI tools to enhance productivity and results

  • Build AI-powered creative strategies: Learn effective prompt engineering techniques to generate compelling marketing content

  • Apply data-driven decision making: Use AI-enhanced analytics to optimize campaigns and measure results

  • Navigate ethical considerations: Identify and address important ethical questions around AI-generated content and data usage


Real-World Applications


"The integration of AI in marketing isn't just a trend—it's transforming how campaigns are conceived, created, and measured," says Clark Boyd, CEO of Novela. "Our simulation provides students with the practical experience they need to use these powerful tools responsibly and effectively in their future careers."


The simulation reflects real-world AI marketing scenarios, including:

  • AI-assisted content creation and optimization

  • Detailed analytics for campaign performance

  • Audience segmentation and targeting

  • Optimization of cross-channel marketing spend

  • Ethical considerations in AI-powered marketing


How It Fits with Novela's Simulation Suite


Our AI-Powered Marketing Simulation complements Novela's existing simulation offerings, creating a comprehensive digital marketing education ecosystem:


Complete Learning Journey


  • Search Marketing Simulation: Master the fundamentals of keyword research, bidding strategies, and ad creation in Google Ads

  • Social Media Marketing Simulation: Develop skills in audience targeting, content creation, and campaign optimization for Meta platforms

  • NEW AI Marketing Simulation: Build advanced capabilities in AI-assisted marketing strategy, creative development, and performance analysis


Students who progress through our simulation suite develop increasingly sophisticated skills, from channel-specific tactics to AI-enhanced cross-channel strategies. The AI simulation builds on concepts introduced in our other simulations, allowing students to see how artificial intelligence transforms and enhances traditional marketing approaches.


Integrated Learning Experience


All Novela simulations share the same intuitive interface and learning philosophy, making it easy for instructors to incorporate multiple simulations into their curriculum. Students familiar with our other simulations will quickly adapt to the AI Marketing environment while experiencing new challenges and tools.


Educational institutions can purchase individual simulations or our complete simulation bundle for a comprehensive digital marketing curriculum that keeps pace with industry evolution.


Experience It Yourself


The AI Marketing Simulation is available for educational institutions and corporate training programs. Students play individually, with each playthrough offering new challenges and opportunities to apply their learning.


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