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AI Marketing Simulations: The Complete Guide to Training the Next Generation of Marketers
At Novela, we believe the answer to the skills gap lies in experiential learning through AI marketing simulations. We're excited to announce our newest addition: AI-Powered Marketing Strategy Simulation—a learning environment where students develop practical AI marketing skills by making real-time decisions with sophisticated AI tools including GPT-4.5 for content generation and performance data analysis.
Apr 146 min read


How Does Digital Marketing Work?
By Elliot Gustafson November 20th, 2024 Digital marketing is a fast-growing field that uses the internet and online-based technologies to...
Nov 20, 20244 min read


You're Invited! Join Karen Mahon from Emeritus: Unleashing the Potential of Immediate Feedback in Online Learning
Discover the transformative power of feedback in online education with Karen Mahon, SVP of Design at Emeritus, in our free(!) webinar
Mar 15, 20241 min read


Mastering the Market: Navigating Competition and Relevance in A Digital Marketing Simulation
In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance
Feb 11, 20244 min read


Introducing the Novela SEM Mastery Series: The Art and Science of Keyword Research
Welcome to the first installment of our series on Pay-Per-Click (PPC) advertising in the Novela digital marketing simulation
Feb 5, 20247 min read


Embracing Experiential Learning: The Key to Educating Tomorrow's Marketers
As we look to the future, marketing education must evolve. Simulation-based learning is more than just a tool; it's a necessary revolution i
Jan 9, 20243 min read


5 Ways Professors Can Use Novela's Search Marketing Simulation
As educators, it's imperative to arm students with practical skills. Novela's Search Marketing Simulation provide the tools you need.
Sep 20, 20234 min read
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