You need a realistic, risk‑free way for students to experience algorithm‑driven marketing platforms. That’s where the Novela AI Marketing Simulation comes in.

"There's a growing divide between what's taught in marketing programs and what's practiced in industry," explains Clark Boyd, CEO of Novela. "Students are graduating with theoretical knowledge of AI marketing but little practical experience using these tools to make strategic decisions." This skills gap presents both a challenge for educators and an opportunity for forward-thinking students.

As creators of marketing simulations covering search marketing, social media, and AI-powered marketing, the Novela team has observed thousands of students and identified key patterns that separate top performers from the rest. Here's what we've learned about winning at marketing simulations.

At Novela, we believe the answer to the skills gap lies in experiential learning through AI marketing simulations. We're excited to announce our newest addition: AI-Powered Marketing Strategy Simulation—a learning environment where students develop practical AI marketing skills by making real-time decisions with sophisticated AI tools including GPT-4.5 for content generation and performance data analysis.

We're thrilled to announce the launch of Novela's newest digital marketing simulation: AI Marketing Strategy

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"Predicting rain doesn't count. Building arks does." That's what Warren Buffett once said, and we certainly agree here at Novela. This...

In this series, we'll explore the history of epistemology (the theory of knowledge) and its relevance to our modern world.