Embracing Experiential Learning: The Key to Educating Tomorrow's Marketers
As we look to the future, marketing education must evolve. Simulation-based learning is more than just a tool; it's a necessary revolution i
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Dec 20, 20232 min read
Novela and Imperial College London Team Up to Advance Marketing Education
We are thrilled to announce a groundbreaking partnership between Novela and Imperial College London, bringing the Novela Search Marketing si
Nov 1, 20235 min read
Mastering Retail Media Networks: The Indispensable Role of Search Marketing Foundations
In the bustling digital advertising marketplace, Retail Media Networks (RMNs) are carving out a substantial niche, echoing the nascent...
Oct 11, 20235 min read
The Digital Marketing Skill Set: A Comprehensive Guide
Digital marketing is a dynamic, fast-evolving field that demands a spectrum of skills for any individual aiming to make a mark in this...
Oct 7, 20234 min read
What is the Best Way to Learn Digital Marketing?
What is the best way to learn digital marketing? We compare courses, resources, and simulations.
Oct 5, 20233 min read
"Google's Ad Auction is Rigged" - How Should Educators Respond?
The antitrust case against Google suggests that the tech giant may have misled advertisers and publishers about digital ad auction prices.
Oct 2, 20232 min read
Novela in the News: Econsultancy Interviews
Clark Boyd, CEO and Co-Founder of Novela, has been featured in two insightful articles on Econsultancy
Sep 20, 20234 min read
5 Ways Professors Can Use Novela's Search Marketing Simulation
As educators, it's imperative to arm students with practical skills. Novela's Search Marketing Simulation provide the tools you need.
Sep 18, 20232 min read
What is a Digital Marketing Simulation?
A digital marketing simulation is an interactive, virtual environment that mimics real-world marketing scenarios.
Sep 15, 20233 min read
How Novela Empowers Learners to Thrive in AI-Driven Search Marketing
Technologies like Google's Performance Max (PMax) are increasingly automated, but this doesn't mean marketers can afford to be complacent.
Sep 14, 20236 min read
The Building Blocks of AI Skill Mastery: Learning from Euclid
Euclid's approach of basic skill mastery, layered complexity, and plenty of engaging examples could show us the way forward in the AI age.
Sep 14, 20233 min read
The Strategy Behind "Winning" in Marketing Simulation Games
When it comes to marketing simulation games, strategy is not just a component; it's the backbone. Being tech-savvy can help you navigate...
Sep 13, 20234 min read
How Wittgenstein's Ideas Can Revolutionize AI Skills Training
"Understanding a sentence means understanding a language. Understanding a language means understanding the form of life to which it...
Sep 13, 20233 min read
Transforming Digital Marketing Education: The Role of Simulation Software
"Predicting rain doesn't count. Building arks does." That's what Warren Buffett once said, and we certainly agree here at Novela. This...
Sep 13, 20235 min read
Mastering Knowledge in the Age of AI: Lessons from Spinoza
In this series, we'll explore the history of epistemology (the theory of knowledge) and its relevance to our modern world.
Sep 10, 20234 min read
Novela Unveiled: 5 Transformative Use Cases for Digital Marketing and AI Training
"No-one ever made a mistake on Google Ads on purpose." That's what an early Novela user - a CMO at a large US company - said to us....
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