Step Up Your Marketing Game with Novela's Hands-On Digital Marketing Course
We are thrilled to introduce our new course, Applied Digital Marketing: Real-World Skills for Success , designed to equip you with...
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Mar 104 min read
Teaching the Principles of Marketing Through Simulation: Novela's Interactive Approach
Novela's innovative marketing simulations teach the principles of marketing through active learning and immersive stories.
Feb 114 min read
Mastering the Market: Navigating Competition and Relevance in A Digital Marketing Simulation
In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance
Feb 57 min read
Introducing the Novela SEM Mastery Series: The Art and Science of Keyword Research
Welcome to the first installment of our series on Pay-Per-Click (PPC) advertising in the Novela digital marketing simulation
Jan 162 min read
Novela and University College Dublin: Pioneering the Future of Digital Marketing Education
We are excited to announce a dynamic new partnership between Novela and University College Dublin, a leading light in higher education.
Jan 122 min read
How to Train the Next Generation of Social Media Marketers for the Booming Advertising Industry
Novela, building on the success of our acclaimed search marketing simulations, is set to launch a pioneering social media simulation in 2024
Jan 93 min read
Embracing Experiential Learning: The Key to Educating Tomorrow's Marketers
As we look to the future, marketing education must evolve. Simulation-based learning is more than just a tool; it's a necessary revolution i
Sep 20, 20234 min read
5 Ways Professors Can Use Novela's Search Marketing Simulation
As educators, it's imperative to arm students with practical skills. Novela's Search Marketing Simulation provide the tools you need.
Sep 18, 20232 min read
What is a Digital Marketing Simulation?
A digital marketing simulation is an interactive, virtual environment that mimics real-world marketing scenarios.
Sep 15, 20233 min read
How Novela Empowers Learners to Thrive in AI-Driven Search Marketing
Technologies like Google's Performance Max (PMax) are increasingly automated, but this doesn't mean marketers can afford to be complacent.
Sep 14, 20233 min read
The Strategy Behind "Winning" in Marketing Simulation Games
When it comes to marketing simulation games, strategy is not just a component; it's the backbone. Being tech-savvy can help you navigate...
Sep 13, 20233 min read
Transforming Digital Marketing Education: The Role of Simulation Software
"Predicting rain doesn't count. Building arks does." That's what Warren Buffett once said, and we certainly agree here at Novela. This...
Sep 10, 20234 min read
Novela Unveiled: 5 Transformative Use Cases for Digital Marketing and AI Training
"No-one ever made a mistake on Google Ads on purpose." That's what an early Novela user - a CMO at a large US company - said to us....
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