There's a delightful irony in OpenAI's Super Bowl advertisement this week. They spent $14 million celebrating human innovation - and had...

By Elliot Gustafson November 20th, 2024 Digital marketing is a fast-growing field that uses the internet and online-based technologies to...

Nearly half of workers globally are uncomfortable telling their managers they use AI at work.

By Elliot Gustafson October 24th, 2024 In the fast-evolving world of digital marketing, one of the most common questions people ask is...

Novela's innovative marketing simulations teach the principles of marketing through active learning and immersive stories.

In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance

Welcome to the first installment of our series on Pay-Per-Click (PPC) advertising in the Novela digital marketing simulation

In the bustling digital advertising marketplace, Retail Media Networks (RMNs) are carving out a substantial niche, echoing the nascent...

The antitrust case against Google suggests that the tech giant may have misled advertisers and publishers about digital ad auction prices.

Euclid's approach of basic skill mastery, layered complexity, and plenty of engaging examples could show us the way forward in the AI age.

When it comes to marketing simulation games, strategy is not just a component; it's the backbone. Being tech-savvy can help you navigate...