How Does Digital Marketing Work?
By Elliot Gustafson November 20th, 2024 Digital marketing is a fast-growing field that uses the internet and online-based technologies to...
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Oct 234 min read
Can You Teach Yourself Digital Marketing?
By Elliot Gustafson October 24th, 2024 In the fast-evolving world of digital marketing, one of the most common questions people ask is...
Mar 104 min read
Teaching the Principles of Marketing Through Simulation: Novela's Interactive Approach
Novela's innovative marketing simulations teach the principles of marketing through active learning and immersive stories.
Feb 114 min read
Mastering the Market: Navigating Competition and Relevance in A Digital Marketing Simulation
In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance
Feb 57 min read
Introducing the Novela SEM Mastery Series: The Art and Science of Keyword Research
Welcome to the first installment of our series on Pay-Per-Click (PPC) advertising in the Novela digital marketing simulation
Nov 1, 20235 min read
Mastering Retail Media Networks: The Indispensable Role of Search Marketing Foundations
In the bustling digital advertising marketplace, Retail Media Networks (RMNs) are carving out a substantial niche, echoing the nascent...
Oct 5, 20233 min read
"Google's Ad Auction is Rigged" - How Should Educators Respond?
The antitrust case against Google suggests that the tech giant may have misled advertisers and publishers about digital ad auction prices.
Sep 14, 20236 min read
The Building Blocks of AI Skill Mastery: Learning from Euclid
Euclid's approach of basic skill mastery, layered complexity, and plenty of engaging examples could show us the way forward in the AI age.
Sep 14, 20233 min read
The Strategy Behind "Winning" in Marketing Simulation Games
When it comes to marketing simulation games, strategy is not just a component; it's the backbone. Being tech-savvy can help you navigate...
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