Applied Learning

Nov 65 min read

Is Digital Marketing Still Relevant for Businesses?

By Elliot Gustafson November 6th, 2024 In today’s digital age, many business owners are wondering: Is digital marketing still relevant?...

Teaching Digital Marketers in the AI Age: The Role of Simulations

Sep 243 min read

Applied Learning

Teaching Digital Marketers in the AI Age: The Role of Simulations

As digital marketing evolves, educators face the challenge of preparing students for a landscape increasingly influenced by AI

Step Up Your Marketing Game with Novela's Hands-On Digital Marketing Course

Jul 222 min read

Applied Learning

Step Up Your Marketing Game with Novela's Hands-On Digital Marketing Course

We are thrilled to introduce our new course, Applied Digital Marketing: Real-World Skills for Success , designed to equip you with...

You're Invited! Webinar with Rx Islam from Jellyfish, Friday 26th April

Apr 152 min read

Applied Learning

You're Invited! Webinar with Rx Islam from Jellyfish, Friday 26th April

Join us for "Educating the AI-Enabled Marketer: What’s New in Digital Marketing Training?"

Teaching the Principles of Marketing Through Simulation: Novela's Interactive Approach

Mar 104 min read

Mastering the Basics

Teaching the Principles of Marketing Through Simulation: Novela's Interactive Approach

Novela's innovative marketing simulations teach the principles of marketing through active learning and immersive stories.

Mastering the Market: Navigating Competition and Relevance in A Digital Marketing Simulation

Feb 114 min read

Mastering the Basics

Mastering the Market: Navigating Competition and Relevance in A Digital Marketing Simulation

In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance

Introducing the Novela SEM Mastery Series: The Art and Science of Keyword Research

Feb 57 min read

Applied Learning

Introducing the Novela SEM Mastery Series: The Art and Science of Keyword Research

Welcome to the first installment of our series on Pay-Per-Click (PPC) advertising in the Novela digital marketing simulation

Embracing Experiential Learning: The Key to Educating Tomorrow's Marketers

Jan 93 min read

Applied Learning

Embracing Experiential Learning: The Key to Educating Tomorrow's Marketers

As we look to the future, marketing education must evolve. Simulation-based learning is more than just a tool; it's a necessary revolution i

Mastering Retail Media Networks: The Indispensable Role of Search Marketing Foundations

Nov 1, 20235 min read

Mastering the Basics

Mastering Retail Media Networks: The Indispensable Role of Search Marketing Foundations

In the bustling digital advertising marketplace, Retail Media Networks (RMNs) are carving out a substantial niche, echoing the nascent...

The Digital Marketing Skill Set: A Comprehensive Guide

Oct 11, 20235 min read

Applied Learning

The Digital Marketing Skill Set: A Comprehensive Guide

Digital marketing is a dynamic, fast-evolving field that demands a spectrum of skills for any individual aiming to make a mark in this...

What is the Best Way to Learn Digital Marketing?

Oct 7, 20234 min read

Applied Learning

What is the Best Way to Learn Digital Marketing?

What is the best way to learn digital marketing? We compare courses, resources, and simulations.

5 Ways Professors Can Use Novela's Search Marketing Simulation

Sep 20, 20234 min read

The Novela Learning Experience

5 Ways Professors Can Use Novela's Search Marketing Simulation

As educators, it's imperative to arm students with practical skills. Novela's Search Marketing Simulation provide the tools you need.

Novela Unveiled: 5 Transformative Use Cases for Digital Marketing and AI Training

Sep 10, 20234 min read

Applied Learning

Novela Unveiled: 5 Transformative Use Cases for Digital Marketing and AI Training

"No-one ever made a mistake on Google Ads on purpose." That's what an early Novela user - a CMO at a large US company - said to us....