Is Digital Marketing Still Relevant for Businesses?
By Elliot Gustafson November 6th, 2024 In today’s digital age, many business owners are wondering: Is digital marketing still relevant?...
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Sep 243 min read
Teaching Digital Marketers in the AI Age: The Role of Simulations
As digital marketing evolves, educators face the challenge of preparing students for a landscape increasingly influenced by AI
Jul 222 min read
Step Up Your Marketing Game with Novela's Hands-On Digital Marketing Course
We are thrilled to introduce our new course, Applied Digital Marketing: Real-World Skills for Success , designed to equip you with...
Apr 152 min read
You're Invited! Webinar with Rx Islam from Jellyfish, Friday 26th April
Join us for "Educating the AI-Enabled Marketer: What’s New in Digital Marketing Training?"
Mar 104 min read
Teaching the Principles of Marketing Through Simulation: Novela's Interactive Approach
Novela's innovative marketing simulations teach the principles of marketing through active learning and immersive stories.
Feb 114 min read
Mastering the Market: Navigating Competition and Relevance in A Digital Marketing Simulation
In this second article of the Novela SEM Mastery Series, we dive into the vital aspects of understanding Competition and Relevance
Feb 57 min read
Introducing the Novela SEM Mastery Series: The Art and Science of Keyword Research
Welcome to the first installment of our series on Pay-Per-Click (PPC) advertising in the Novela digital marketing simulation
Jan 93 min read
Embracing Experiential Learning: The Key to Educating Tomorrow's Marketers
As we look to the future, marketing education must evolve. Simulation-based learning is more than just a tool; it's a necessary revolution i
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Mastering Retail Media Networks: The Indispensable Role of Search Marketing Foundations
In the bustling digital advertising marketplace, Retail Media Networks (RMNs) are carving out a substantial niche, echoing the nascent...
Oct 11, 20235 min read
The Digital Marketing Skill Set: A Comprehensive Guide
Digital marketing is a dynamic, fast-evolving field that demands a spectrum of skills for any individual aiming to make a mark in this...
Oct 7, 20234 min read
What is the Best Way to Learn Digital Marketing?
What is the best way to learn digital marketing? We compare courses, resources, and simulations.
Sep 20, 20234 min read
5 Ways Professors Can Use Novela's Search Marketing Simulation
As educators, it's imperative to arm students with practical skills. Novela's Search Marketing Simulation provide the tools you need.
Sep 10, 20234 min read
Novela Unveiled: 5 Transformative Use Cases for Digital Marketing and AI Training
"No-one ever made a mistake on Google Ads on purpose." That's what an early Novela user - a CMO at a large US company - said to us....
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